Hélène Abraham, Commercial Director for Marketing and Products at HOP! Air France, today attended Invest in Bordeaux with Pascal Personne, Chairman of the Management Board of Bordeaux-Mérignac Airport Management Company, and Frédéric Alory, Regional Director for Nouvelle Aquitaine for Air France-KLM. She presented the 2017 results for HOP! Air France and the 2017-2018 winter programme.
Results from January to September 2017: continued growth!
With a stable offering from January to September 2017, traffic has grown by nearly 2% compared with the previous years. Flights are 74.1% full, which is an improvement of 1.5 points.
An exceptional Paris offering
HOP! Air France currently offers 20 daily flights to Paris from Bordeaux Airport, with 14 shuttle flights via La Navette to Paris-Orly and 6 flights to Paris-Charles de Gaulle. This equates to a flight to Paris every 30 minutes and an offering of over 2 million seats.
So far, the arrival of the LGV high-speed train line in Bordeaux has only had a small impact on HOP! Air France traffic. The company’s offering remains stable with a slight drop in traffic of 1.5% overall from January to September 2017.
La Navette shuttle flights have always been a unique product in Europe and are the spearhead of HOP! Air France’s short haul activity, with 100 million passengers carried in 20 years and nearly 1,000 flights a week for its 5 destinations (Bordeaux, Toulouse, Marseille, Nice and Montpellier).
ET HOP! À TABLE: the new dining service aboard La Navette!
Last May, HOP! Air France launched a new dining service called ET HOP! À TABLE aboard its La Navette flights in partnership with BOCO, a bistro restaurant chain proposing meals designed by master chefs.
Customers can order their meal up to 24 hours before flight departure, either directly at www.hop.com or www.airfrance.fr, as well as by telephone or in Air France agencies. Aboard the flight, it is served directly to their seat.
There is a total of 4 meals available throughout the day for all customers regardless of their ticket price category, with 3 savoury meals at €15 (Menu de la Mer, Menu du Potager and Menu de la Ferme) and 1 sweet meal at €8 (Menu Douceur).
Bordeaux Airport linked to all the hubs of Air France-KLM group
Nearly one in six customers flying from Bordeaux are on a connecting flight to Paris-Orly, with the main destinations being the French West Indies, Cayenne, La Réunion and New York.
In addition to operating flights to Paris-Orly and Paris-Charles de Gaulle, HOP! Air France also flies to the hub in Lyon, offering multiple possibilities for connecting flights to destinations all over France and in Europe:
Biarritz, Bordeaux, Brest, Caen, La Rochelle, Lille, Marseille, Metz-Nancy-Lorraine, Nantes, Nice, Paris, Pau, Poitiers, Rennes, Strasbourg, Toulouse, Toulon (seasonal flights in summer), Bologne, Brussels, Florence, Gothenburg, Milano Malpensa, Prague, Rome, Venice.
17% of customers on this route have connections from Lyon, mainly to Nice, Metz-Nancy-Lorraine and Strasbourg.
From Bordeaux, KLM has 3 daily flights to Amsterdam, providing opportunities for connections to destinations across the world.
The 2017-18 winter offering from Bordeaux
This winter, HOP! Air France is offering over 1.2 million seats to and from Bordeaux, with:
The offering of seats to Nice has risen by 12%, with an increase in the offering on Mondays (a 100-seat CRJ 1000 instead of a plane with 50 seats) and Saturdays and Sundays (a 143-seat Airbus 319 instead of a plane with 100 seats).
The offering of seats to Strasbourg also increased significantly, by 46%, with larger planes on certain flights.
The offering to Paris-Charles de Gaulle has risen by 2%, with the introduction of a 212-seat Airbus 321 (instead of 200 seats last winter) in addition to the Airbuses 320, 319 and 318.
Hélène Abraham explained “we are delighted to provide an increased offering in seats next winter to best meet the expectations of our Bordeaux clients, in particular on our direct routes with the new destination of Düsseldorf. Our offering of daily flights to and from Paris allows us to retain our current customers as well as acquire new ones, despite a fiercely aggressive market. By staying attentive to the market and adapting our offering to our clients’ expectations, we can be sure of our competitiveness and have all the commercial weapons we need to fight.”
Pascal Personne declared: “Hop! Air France is by far the top airline company at the airport. A genuine partner relationship has developed with the group over many years. We are delighted with the constant progress in the offering of seats from Bordeaux, and in particular with the opening of new routes over the past few months as well as the company’s excellent performance to its two inter-continental hubs of Paris Charles-de-Gaulle and Amsterdam. The anchoring of this major economic actor in Bordeaux is beneficial for our region.”
HOP! Air France in figures
Clients can make bookings on the www.hop.com and www.airfrance.fr websites, call the HOP! call centre on +33 (0)892 70 22 22** or the Air France call centre on 3654***, or go to an Air France sales point or a travel agency.
* Excluding service charges. Price subject to conditions and availability. Ticket not refundable. See the www.hop.com website
** Service €0.35 / min + price of a standard call. Opening times: 7 days a week, 365 days a year from 6.30am to 9pm from Monday to Friday, from 9.30am to 6pm on Saturdays and from 9.30am to 8pm on Sundays
*** Service €0.35 / min + price of a standard call. 7 days a week, 365 days a year, from 6.30am to 10pm
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