A profound transformation serving responsible mobility
Bordeaux Airport is rethinking its role and its impact in depth. The Ressources 27 plan, launched in 2022, sets ambitious objectives:
- Decarbonisation: reducing its CO₂ emissions by 40% (scopes 1 & 2), reaching carbon neutrality by 2030 (scopes 1 & 2), and self-producing renewable energy
- Enhancing the experience of all stakeholders (travellers, airlines and staff): new infrastructure, new equipment, strengthened links with regional actors.
This transformation is taking place in a context of multiple transitions (ecological, technological, societal) that are redefining the contours of air mobility. Bordeaux Airport aims to respond by becoming an agent of connection, serving all its stakeholders.
A clear name, a brand open to the world
The choice of the name Bordeaux Airport reflects a principle of clarity and visibility. Bordeaux is one of the few French cities with the international recognition needed to stand as a brand in its own right. This name asserts the airport’s role as a gateway to a region of excellence and a connection to the world.
A signature that embodies change
The new signature, Let's broaden our horizons, expresses Bordeaux Airport’s determination to act as a catalyst for ongoing transformations—mobilising all its stakeholders towards more fluid, more sustainable mobility, and an airport that dares to question its own limits to innovate, experiment and reinvent itself.
Clear missions: consuming less, welcoming better, bringing closer
Bordeaux Airport is committed to consuming less, by reducing its carbon footprint; welcoming better, by improving the passenger experience; and bringing closer, by strengthening links with the region and actors of mobility. This new identity reflects the airport’s transformation pathway, aligned with the expectations of passengers, partners, public authorities and, more broadly, society.
“In a context of significant changes in the aviation sector, Bordeaux Airport has, since 2022, undertaken a profound transformation aimed at creating a soberer, more useful airport model, firmly anchored in its region.
This strategy reinvents our passenger experience, accelerates the transition towards sustainability, and modernises our infrastructure and our organisation by innovating across numerous dimensions. Today, this far-reaching movement requires a new brand identity, designed to reflect more accurately the airport’s strategy, posture and ambitions. It symbolises our commitment to our passengers, our clients and our region.”
"In a context of significant changes in the aviation sector, Bordeaux Airport has, since 2022, undertaken a profound transformation aimed at creating a soberer, more useful airport model, firmly anchored in its region.
This strategy reinvents our passenger experience, accelerates the transition towards sustainability, and modernises our infrastructure and our organisation by innovating across numerous dimensions. Today, this far-reaching movement requires a new brand identity, designed to reflect more accurately the airport’s strategy, posture and ambitions. It symbolises our commitment to our passengers, our clients and our region.”
Simon Dreschel
Chairman of the Management Board, Bordeaux Airport
