A new identity to embody our transformation.
"In a context of major transitions within the aviation sector, Bordeaux Airport has, since 2022, been undertaking a profound transformation aimed at shaping a more sober, more useful airport model, firmly rooted in its region.
This strategy reinvents the experience we offer our passengers, accelerates our shift towards sustainability, and modernises both our infrastructure and our organisation through innovation across multiple dimensions.
Today, this far-reaching transformation calls for a new brand identity—one designed to more accurately reflect our strategy, our stance, and our ambitions. It symbolises our commitment to our passengers, our clients, and our region."
Simon Dreschel
Chairman of the Management Board, Bordeaux Airport
Let's broaden our horizons
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Bordeaux Airport has initiated a comprehensive transformation programme to meet the challenges of today and tomorrow.
Our new identity expresses, through three simple verbs, the missions we set ourselves—those of an airport in transition: lucid about its impacts, and committed to reshaping its model.
Consuming less means asserting that performance can no longer come at the expense of resources.
By 2027, Bordeaux Airport commits to:
- reducing its energy consumption by 25% through conservation measures and building renovations
- reducing its CO₂ emissions by 40% (scopes 1 & 2)
- developing self-production capacity in renewable energy (geothermal and photovoltaic)
By 2030, Bordeaux Airport aims to achieve net zero emissions, with contributions to residual emissions. Beyond its own activities, the airport is committed to supporting its partners (airlines, ground handlers, retailers, travellers, etc.) in significantly reducing their carbon footprint. As the first regional airport to offer a permanent supply of sustainable aviation fuel since 2022, Bordeaux Airport is also a determined contributor to the development of a regional biofuel industry.
Welcoming better means elevating what lies at the heart of our mission: the quality of the experience.
The airport is undertaking a major transformation guided by a clear ambition: to meet leading European standards. Through new layouts and equipment, the platform aims to offer spaces that are more fluid, more calming, and more welcoming.
This approach is part of a €260 million investment programme designed to modernise the infrastructure, enlarge spaces and enrich the experience of all stakeholders: travellers, airlines, and staff. It also means paying close attention to people—their needs, their uses, their emotions—guided by a commitment to hospitality that is both exacting and inclusive.
Watch the video of the future development between Halls A and B
Bringing closer means reaffirming our fundamental role: connecting.
Connecting individuals, businesses, cultures, and territories. It means turning the airport into a place of connection, openness, and development. Beyond air mobility, the airport supports its region by providing services, energy and making its land available for local needs.
It is a way of reaffirming that we are a useful player, serving a dynamic region and a world in motion.
These ambitions guide our choices, structure our actions, and chart the course of an airport determined to play its part—with lucidity, ambition, and responsibility. They are expressed in our new signature: Let's broaden our horizons. Because we believe that an airport, more than ever, can—and must—be an agent of change.
A new ambition, a new identity
Ancre (menu)
Bordeaux Airport is changing its brand identity
This change is based on a simple principle: making it immediately clear who we are, where we come from, and what we do. Bordeaux is one of the few French cities with strong enough international visibility to carry a brand on its own.
This name, easily adaptable internationally, asserts our local roots and our role as a gateway to a region of excellence—and a connection to the world.
A new logo for an airport in motion
The new logotype and graphic universe break with previous codes, asserting a profound shift in vision, tone, and posture.
- Our symbol, known as "the link" draws inspiration from the connections between people, cultures, and territories—while discreetly echoing the architectural gesture of Hall B.
- Our typography is set in lowercase, including “bordeaux”, to express accessibility, proximity, and the human scale of our airport.
- Our colours draw from blue, vermilion red, and white, complemented by bordeaux, anchoring us in the aviation sector and in our region.
"A key milestone in this transformation, our new identity embodies the change and trajectory of our airport; it clarifies our positioning within the mobility ecosystem and reinforces our anchorage in our region.
It is the ideal moment to launch our new brand and renewed vision, as we are about to begin the iconic metamorphosis of the airport—aiming for the highest European standards in passenger experience—and whose architectural technicality will symbolise our environmental commitment."
Sophie Vergnères
Head of Marketing & Communication, Bordeaux Airport
A campaign for the people of New Aquitaine
To support this brand change, Bordeaux Airport is launching a communication campaign from 20 November to 15 December 2025. This campaign is based on our new brand narrative.
A 60-second manifesto film has been created to express, with humility and determination, the meaning of this evolution. It depicts our mission, our role as a link as the operator of a mobility infrastructure, and this invitation to do things differently, together.
The campaign will be rolled out through a multi-channel approach, mainly targeting audiences in New Aquitaine, with a particular focus on the Bordeaux metropolitan area:
- TV spots (20" and 6") via addressable TV on M6, replay on TF1+ and YouTube
- Digital display campaigns and social media (META)
- Digital signage in Bordeaux shopping centres and Saint-Jean railway station
- Airport billboards
- Full wrap of Tramway Line A in Bordeaux
