Agadir

Towering proudly over the city, Agadir’s Kasbah is a fortress erected during the 16th century. It was destroyed twice following earthquakes. Parts of it were rebuilt after 1960. Initially designed to protect the city lying within its walls, the Kasbah offers a spectacular view over Agadir and its bay.

Travelling to Agadir means getting to know the different populations who made Morocco what it is today. The Amazigh culture museum is ideal for learning more about Berber customs. Art and know-how are revealed throughout the visit. Not to be missed under any circumstances: the treasure room, home to a remarkable piece.

Appearing as a touch of green within the desert, Paradise Valley emerges from a small canyon. The arid slopes of nearby mountains give way to a stunning abundance of life. Turquoise and emerald waters channel their way through. You can even swim there! Enjoy the natural pools, into which the waterfalls cascade.

Agadir’s souk is one of the biggest in Morocco. Going there means diving into a sea of flavours and scents. Spices and leathers will make your senses go dizzy. Admire the local crafts and know-how. The stalls are bursting with rugs, pottery, jewellery, fabric and many other typical goods. You should know that prices are not set in stone, and haggling is quite common.

Seeing the fishermen come back to shore laden with full nets makes the chefs in Agadir extremely happy. Fresh fish and seafood come first on all menus. One of the best restaurants in city, Pure Passion, welcomes you along the marina. Delicious calamari dishes can be savoured there. For dessert and to delight your taste buds, they serve date crème brûlée and argan oil ice cream.

As couscous is not the only typical dish in Morocco, the country’s other flavours are well worth trying too. One of Morocco’s specialities is harira. This soup is made with chickpeas, lentils, tomatoes and meat, seasoned with herbs and spices. It is one of the dishes prepared during Ramadan. This thick, rich soup feels so good after a whole day of fasting.

Along with couscous, tagines are one of Morocco’s culinary specialities. Vegetables, dried fruit and meat (chicken, lamb, etc.) make up this balanced dish. In Agadir, it is seasoned with argan oil. This oil will be your golden thread woven through your trip to Morocco. It is used everywhere - from beauty to cooking!